Biography of Norma McCorvey, Roe in Roe v. Wade

Biography of Norma McCorvey, 'Roe' in Roe v. Wade Norma McCorvey (September 22, 1947–February 18, 2017) was a young pregnant woman in Texas in 1970 without the means or funds to have an abortion. She became the plaintiff known as Jane Roe in Roe v. Wade, which was decided in 1973 and became one of the most famous Supreme Court decisions of the 20th century. McCorveys identity was hidden for another decade but, during the 1980s, the public learned about the plaintiff whose lawsuit struck down most abortion laws in the United States. In 1995, McCorvey made news again when she declared she had changed to a pro-life stance, with newfound Christian beliefs. Fast Facts: Norma McCorvey Known For: She was Roe in the famous Supreme Court abortion case Roe. v. Wade.Also Known As: Norma Leah Nelson, Jane RoeBorn: Sept. 22, 1947 in Simmesport, LouisianaParents: Mary and Olin NelsonDied: Feb. 18, 2017 in Katy, TexasPublished Works: I Am Roe (1994), Won by Love (1997)Spouse: Elwood McCorvey (m.  1963–1965)Children: Melissa (Nothing is publicly known of the two children McCorvey gave up for adoption.)Notable Quote: â€Å"I wasn’t the wrong person to become Jane Roe. I wasn’t the right person to become Jane Roe. I was just the person who became Jane Roe, of Roe v. Wade. And my life story, warts and all, was a little piece of history.† Early Years McCorvey was born on Sept. 22, 1947, as Norma Nelson to Mary and Olin Nelson. McCorvey ran away from home at one point and, after returning, was sent to reform school. After the family moved to Houston, her parents divorced when she was 13. McCorvey suffered abuse, met and married Elwood McCorvey at age 16, and left Texas for California. When she returned, pregnant and frightened, her mother took her baby to raise. McCorveys second child was raised by the father of the baby with no contact from her. McCorvey initially said that her third pregnancy, the one in question at the time of Roe v. Wade, was the result of rape, but years later she said she had invented the rape story in an attempt to make a stronger case for an abortion. The rape story was of little consequence to her lawyers because they wanted to establish a right to abortion for all women, not just those who had been raped. Roe v. Wade Roe v. Wade was filed in Texas in March 1970 on behalf of the named plaintiff and all women similarly situated, typical wording for a class-action lawsuit. Jane Roe was the lead plaintiff of the class. Because of the time it took for the case to make its way through the courts, the decision did not come in time for McCorvey to have an abortion. She gave birth to her child, whom she put up for adoption. Sarah Weddington and Linda Coffee were the Roe v. Wade plaintiffs lawyers. They were looking for a woman who wanted an abortion but did not have the means to obtain one. An adoption attorney introduced the lawyers to McCorvey. They needed a plaintiff who would remain pregnant without traveling to another state or country where abortion was legal because they feared that if their plaintiff obtained an abortion outside of Texas, her case could be rendered moot and dropped. At various times, McCorvey has clarified that she did not consider herself an unwilling participant in the Roe v. Wade lawsuit. However, she felt that feminist activists treated her with disdain because she was a poor, blue-collar, drug-abusing woman instead of a polished, educated feminist. Activist Work After McCorvey revealed that she was Jane Roe, she encountered harassment and violence. People in Texas yelled at her in grocery stores and shot at her house. She aligned herself with the pro-choice movement, even speaking at the U.S. Capitol in Washington, D.C., She worked at several clinics where abortions were provided. In 1994, she wrote a book, with a ghostwriter, called I am Roe: My Life, Roe v. Wade, and Freedom of Choice. The Conversion In 1995, McCorvey was working at a clinic in Dallas when Operation Rescue moved in next door. She allegedly struck up a friendship over cigarettes with Operation Rescue preacher Philip Flip Benham. McCorvey said that Benham talked to her regularly and was kind to her. She became friends with him, attended church, and was baptized. She surprised the world by appearing on national television to say that she now believed abortion was wrong. McCorvey had been in a lesbian relationship for years, but she eventually denounced lesbianism as well after her conversion to Christianity. Within a few years of her first book, McCorvey wrote a second book, Won by Love: Norma McCorvey, Jane Roe of Roe v. Wade, Speaks Out for the Unborn as She Shares Her New Conviction for Life. Later Years and Death In her later years, McCorvey was nearly homeless, relying on â€Å"free room and board from strangers, says Joshua Prager, who wrote an extensive story about her published in Vanity Fair in February 2013. McCorvey eventually ended up in an assisted-living facility in Katy, Texas, where she died of heart failure on Feb. 17, 2017, at age 69, according to Prager, who was working on a book about her at the time of her death. Legacy Since the Roe v. Wade ruling, about 50 million legal abortions have been performed in the United States, although later court decisions and new state and federal laws have imposed restrictions, and abortions have declined with the wide use of contraceptives, according to McCorveys obituary published in The New York Times. Many of those who oppose abortions have called the Roe v. Wade lawyers immoral, saying that they took advantage of McCorvey. In fact, if she had not been Roe, someone else would likely have been the plaintiff. Feminists across the nation were working for abortion rights at the time. Perhaps something McCorvey herself said in a 1989 New York Times article best sums up her legacy: More and more, Im the issue. I dont know if I should be the issue. Abortion is the issue. I never even had an abortion. Sources Hersher, Rebecca. â€Å"Norma McCorvey Of Roe v. Wade Embodied The Complexity Of American Abortion Debate.†Ã‚  NPR, 18 Feb. 2017.Langer, Emily. â€Å"Norma McCorvey, Jane Roe of Roe v. Wade Decision Legalizing Abortion Nationwide, Dies at 69.†Ã‚  The Washington Post, 18 Feb. 2017.McFadden, Robert. â€Å"Norma McCorvey, Roe in Roe v. Wade, Is Dead at 69.†Ã‚  The New York Times, 18 Feb. 2017Prager, Joshua. â€Å"Tracing the Life of Norma McCorvey, ‘Jane Roe’ of Roe v. Wade, and Why Shed Favor an Abortion Ban.†Ã‚  The Hive, Vanity Fair, 30 Jan. 2015.

Response Essay Example | Topics and Well Written Essays - 500 words - 21

Response - Essay Example On the backs of the working poor Americas CEOs are raping the world economy. And on the other side, the military industrial complex is draining the blood and treasure from Americas economy. Why is it that Corporate keptocrats from Wall Street are able to keep their obscene bonuses, when ordinary hard working people are losing their homes because American businesses refuse to pay them a living wage. Repeatedly the subjects of the documentary were asked if they felt like failures. I should like to emphatically assure them that it is America that has failed them† (Moyers). This documentary depicts the true American face. The picture of successful and flourishing America that government uses to portray in front of the world is simply a disguise. Not only the migrants suffer from the inappropriate economic infrastructure of the country, but the local citizens of America also suffer from the same deprivation. The documentary clearly shows that both families were dedicated, hardworking and legally following government rules, but still they failed to make it in the end. The flaw was not with their efforts but the monetary infrastructure, economic downturn and government policies that are making rich richer and the poor poorer. As the commentator states, the world economy is completely occupied by America and the entire focus of American fiscal strategies is to spend on military ventures which result in shedding blood and wasting millions of lives. Thus, the American government policies and infrastructure is not intended to bring betterment in the lives of citizens, but only to enhance its power and authority. but we cant continue with the fiction that this is enough. We need to teach young people to 1) stay in school, 2) actually learn something, and 3) know something about financial literacy early in their lives. I wish Bill Moyers had just said this somewhere in this documentary. Only one of the children from these two families,

Wooly nightshade Essay Example | Topics and Well Written Essays - 1000 words

Wooly nightshade - Essay Example This report looks at the woolly nightshade, its characteristics and its prevalence in New Zealand, as well as ways of controlling it through the introduction of lace bugs. Furthermore, the lace bug is described and the characteristics, which make it the best option for biologically controlling and eventually eradicating the woolly nightshade, are discussed. Moreover, the application process to have lace bugs imported and released into the New Zealand ecosystem are described in some detail as well as the decision to have them imported and released. Finally, the consequences of the release of these bugs into the environment are discussed and their impact on the eradication of the woolly nightshade is analysed. Pests are not only tiny animals such as insects but also plants that grow naturally wherever the conditions are favourable, and that harm or hinder the growth of other plants in the surrounding environment. Woolly nightshade, or Solanum mauritianum, is an example of a pest plant; it is also known as the kerosene plant, tobacco weed, or the flannel weed. It originated from Brazil and Uruguay, and was brought to New Zealand as a garden plant in 1883 after which it was soon noted growing wild near Auckland. It has various distinctive features that set it apart from other plants, as it has five purple petal flowers that grow at the end of the branches, large oval-shaped leaves that are grey and green in colour. In addition, it produces a strong kerosene smell whenever the leaves are crushed and has the ability to flower throughout the year, producing berries during late spring and summer – they are first green and then turn to yellow when ripe (Ramel, 2012). Because of its fast g rowth, the woolly nightshade usually tends to grow taller than most plants in its surroundings (up to 30 metres tall) to become the dominant plant, so it can cover a very vast region within a relatively short period. This pest plant is common in northern New Zealand in the regions of

The factors affecting the resistance of a metalic conductor Essay Example for Free

The factors affecting the resistance of a metalic conductor Essay I1 12 As I have found from my experiments, the results I obtained show that the factors I predicted of affecting the resistance of a wire have proved true. Firstly, the factor of length increasing and resulting in an increase of resistance of the wire held true, because, as I varied the lengths of the wire form 50cm to 200cm the resistance increased from approximately 5 to 20. Secondly, the factor of the cross sectional area increasing and resulting in a decrease of the resistance of the wire also held true, because as I varied the cross sectional areas of the wire from 0. 4mm to 0. 91 mm, the resistance went from approximately 5. 4 to 0. 9. The above-mentioned results occur due to the fact of how many free electrons are being conducted through the wires of different lengths and areas.   In the case of length; the resistance increases as the length increases because a wire with a shorter distance will have a smaller amount of atoms for the free electrons to hit. Whereas a wire with a longer distance will have more atoms for the electrons to hit and the resistance gradually increases as a result.   In the case of the cross-sectional area; a wire with a greater area allows more electrons to flow through it as well as having more channels for the electrons to flow through it. As a result the resistance decreases, because current can flow without any restrictions. Whereas a wire with a smaller area all a smaller number of electrons to flow through it resulting in diminished flow of current through the wire. Thus the resistance increases because the current is flowing with restrictions. From the graphs on the following pages, I have illustrated my results obtained from my experiments and done so with the relationship between the current [I] and the voltage [V]. As predicted earlier, the graphs explain how, as the length of the wire increases, the resistance also increases, as shown in the graph I. As well as explaining how, as the cross sectional area of the wire increases, the resistance decreases, as seen in graph II. I have also plotted a graph to the effect on the resistance of the wire when a specific type of circuit is being used. A series circuit effect is seen in graph III and a parallel circuit effect is seen in graph IV. GRAPH I:   Length as a factor affecting the resistance of a wire: From the graph, we can see that the shorter the wire, the steeper the slope. Each line represents the wires I used that were of lengths ranging from 50cm to 200cm. The 50cm wire line has the steepest slope, thus we say it has the lowest resistance, while the 200cm wire has the least steep slope and we say it has the highest resistance. However to verify this fact I calculated R from the graph and found: For the length of the wire: 50 cm GradientÃ'Ž Therefore; R =1/0. 05 = 20 Below is my observation table that compares the value of R from my tabular calculations and the value of R from my graphical results: Length [cm] Calculated value of R [] Graphical value of R [] R/L [] 50 5. 06 5 100 9. 83 10 150 14. 63 13 200 19. 87 20 This graph shows, that the length of the wire is directly proportional to the resistance. GRAPH II: * Cross sectional area as a factor affecting resistance of a wire: From the graph, we can see that the thicker the wire the steeper the slope. Each slope represents the various thickness of wires I used ranging from 0.4mm to 0. 91mm. The 0. 4mm wire has the least steep slope, and we say that it has highest resistance, whereas the 0. 91mm wire line has the steepest slope and thus we say it has the lowest resistance. However I must verify these facts form my graph and calculate the value of R from the graph. Therefore; R = 1/0. 54 = 1. 8 0. 91mm Gradient = 1. 03 0. 81/ 1. 0 0. 8 = 0. 22/0. 2 = 1. 1 Therefore; R = 1/1. 1 = 0. 9 Below is my observation table that compares the value of R from my tabular calculations and the value of R from my graphical results: Area [m ] Calculated value of R [] Graphical value of R [] R x A [] 0. 12 5. 49 4. 8 0. 25 2. 86 3 0. 39 1. 62 1. 8 0. 65 0. 97 0. 9 This graph shows that the cross sectional area of the wire is inversely proportional to the resistance of the wire. GRAPH III: * A series circuit as a factor affecting the resistance of a wire: From the graph, we can see that when we use a wire of length 50cm, and pass current through it, via a series circuit the resistance is slightly less, than when we pass current through two wires of lengths 20cm and 30 cm and connect them with a series connection then the resistance is slightly higher. This is because were doubling the length of the resistor, thus we say that the resistance increases with the total length of the resistors. To verify my findings   Below is my observation table that compares the value of R from my tabular calculations and the value of R from my graphical results: Length [cm] Calculated value of R [] Graphical value of R [] 2030 6. 04 6. 8 50 5. 06 6. 2 GRAPH IV:   A parallel circuit as a factor affecting the resistance of a wire: From the graph, we can see that when we use a wire with a smaller cross sectional area and pass current through it via a parallel circuit, the resistance is slightly higher than when using a normal circuit. This is because placing resistors in parallel is equivalent to increasing the cross-sectional area A through which current can flow. In my graph I have used a wire of thickness 0. 4mm and passed current through it using a parallel circuit, and the resistance is lower. The resistance for the 0. 56mm wire when passing current through it using a normal circuit is higher. However to verify my findings, I calculated the value of R from my graph and found: 0. 4mm Gradient =Therefore; 35 Therefore; R =1/0. 35 = 2. 8 Below is my observation table that compares the value of R from my tabular calculations and the value of R from my graphical results: Area [m ] Calculated value of R [] Graphical value of R [] 0. 12 2. 62 3. 33 0. 25 2. 86 2. 8 MATHEMATICAL DEDUCTIONS TO FURTHER PROVE MY RESULTS: Consider a wire of length l Where; A = cross -sectional area / number density of electrons n = electron density =number of free electrons per unit volume If voltage V, is applied to the wire, the electrons will drift to the positive terminal with a velocity, v. Volume of the wire = AlÃ'Ž Number of free electrons in conductor = n x A x l = nAl Total charge that is free to move = n x A x l x e =nAle Current = charge/time = Q/t Time required for all electrons to emerge out of the end of the conductor = l/v Therefore; I = Q/t = nAle/l/v = nAve Drift velocity (from battery cell) is the EMF, Therefore; Force = mass x acceleration (force to move current) Acceleration = velocity/time L = m x v / t Work is done by voltage in moving electrons i. e. acceleration: Work done = Force x Distance Distance = l Therefore; work done/electronic charge = w/e Work done per unit charge = V = w/e = lÃ'Ž Therefore; V = l x m x v/et R = V/I therefore; V = l x m x v/et = l x m x et I = nAve nAe From my analysis I can conclude that as the length of a wire increases, so does the resistance. This is because there is a larger amount of wire to travel up and therefore there will be more factors to increase resistance I can now sat that I believe my experiments were quite accurate as I performed them fairly and properly, this is demonstrated in the good results I have obtained. My measurements were accurate enough as I used digital ammeters and voltmeters, making them more reliable. In doing so I also avoided the possibility of parallax errors as well as zero errors. Were my results accurate to draw a conclusion? I was able to draw a valid conclusion for the measurements of current and voltage, as they were more or less what I expected to attain. I managed to prove that resistance is proportional to length as length increases, the resistance of the wire increases and that resistance is inversely proportional to the cross sectional area as cross sectional area increases, the resistance of the wire decreases. As well as that, for 2 wires connected via a series circuit combination, the resistance pattern will be the same as that when length of a wire is varied. Whereas for 2 wires connected via a parallel circuit combination, the resistance pattern will be the same as that for when area of the wire is varied. My results did not agree fully with my heat theory as they showed slight variations, such as a 14. 63 result instead of a result close to 13 for a wire of length 150cm. And a 19. 87 result instead of a result close to 18 for a wire of length 200cm. These were my anomalous results. This was probably due to the temperature variation of the wire. However these anomalous results were not big enough to change my final reading. I believe my results allowed me to cover a wide range of factors affecting the resistance of a wire, because I took a total of 4 lengths and eight readings for each length, giving me enough to analyse. I performed the experiment once, but I did take the reading of the current twice. Once in an ascending order, then in a descending order, thus I had two sets of results, which improved my accuracy. I also did a fair test because I followed the precaution of using the same equipment each time the experiment had to be carried out. Thus I can regard my results as being reliable values, as when compared to actual values, such as getting a 5 resistance for the 50cm wire as compared to supposedly having to get a 4. 5 resistance, or a 9. 83 resistance for a 100cm wire as compared to having to obtain a 9 resistance. I dont have any outstanding anomalous values that showed up on my graphs, only a few points did not quite fit on my line of best fit, which were quite close to it anyway. As I mentioned earlier these could have been caused by the heating effect of the equipment which resulted in slight variations of my readings. OTHER EXPERIMENTS TO MEASURE A CURRENT VOLTAGE RELATIONSHIP: Testing a silicon diode: I could connect a battery, a lamp, and a diode in series. Then connect the narrow end of the diode nearest to the negative terminal of the battery. Using an analog VOM type meter, I would set the meter to one of the lower ohms scales, say 0-2K, and measure the resistance of the diode both ways. If I get zero both ways, the diode is shorted. If I get INFINITY both ways, the diode is open. If I get INFINITY one way but some reading the other way (the value is not important) then the diode is good and I can measure the current and the voltage. As the graph shows, almost no current flows if the voltage applied is in the reverse direction. Testing the transistor: Testing a unijunction transistor (UJT) is a relatively easy task if you view the UJT as being a diode connected to the junction of two resistors, as shown in figure 4-21. With an ohmmeter, measure the resistance between base 1 and base 2; then reverse the ohmmeter leads and take another reading. Both readings should show the same high resistance regardless of the meter lead polarity. Connect the ohmmeters negative lead to the UJTs emitter. Using the positive lead, measure the resistance from the emitter to base 1, and then from the emitter to base 2. Both readings should indicate high resistances approximately equal to each other. Disconnect the negative lead from the emitter and connect the positive lead to it. Using the negative lead, measure the resistance from the emitter to base. From my mathematical deductions (to further prove my investigation) in my analysis section I calculated the value for resistivity for a nichrome wire and compared the calculated value with the actual standard value of rho. That is; LENGTH [cm] R from my experimental results R from my graphical results. REA [m] R from my experimental results [] R from my graphical results therefore; Material Length [m] Area [m ] Resistance [] Calculated [m] Standard [m] NichromeNichrome Nichrome NichromeÃ'Ž Thus we see that my results were not so different from the actual standard value of resistivity, and this is mainly because of the temperature variations that occurred during my experiment. This evidence does support a firm conclusion that if someone was to repeat the same investigation I would expect the to receive the same results. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Is Achilles right when, in the Iliad XVIII and subsequently, he Essay

Is Achilles right when, in the Iliad XVIII and subsequently, he bitterly blames himself for the death of Patroklos? The main theme of the poem, which is declared at the very beginning is the ‘wrath’ of Achilles. From this we are taken on a journey of human and divine responses. This central theme empowers a magnificently ‘articulated composition out of confusion of battle’.[1] Events that take place during this journey allow Homer to display and develop, within the social framework of heroic honour, the ideas of conflict, isolation, and reconciliation. Within this essay I will try to address one such consequence, the death of Patroklos, and see who, what or why this death occurred. Several factors need to be addressed in doing this, divine and human intervention and re-evaluations of positions. The question of influence from the ‘divine machinery’ is a very interesting one, it could be argued that they are there to dramatise a view of the human condition in which man is a prey to conflicting amoral forces. The ‘will of Zeus’ was not the catalyst that brought about the downfall of Patroklos, the request from Achilles came prior to this. The poem from that request unfolds to provide a balanced, symmetrical prose, one that provides necessary casualties along the way. It is with certainty though that their ‘influence’ is felt and witnessed throughout this journey, one that Albin Lesky raises with much success. He suggests that that divine and human causation is felt throughout, ‘a warrior feeling an irresistible courage’, this courage is explained away with the gods. What Lesky then goes onto say is that the human and divine work along side each other, one strengthens the other and that ‘the whole world is full of their influence’. A great warrior could attribute his ‘gift’ to the gods, and when his greatness escapes him ‘they’ are to blame. But this does not clear man of his responsibility, what he does with these divine gifts are solely down to him. This brings me back to the question of who was to blame? It could be suggested that Apollo had a hand in this down fall, he is responsible in setting actions in motion (1.43-52) and then again (24.33-54). But again it can be said that this too was a reaction to earlier requests. What it does show however is the balance which Homer provides throughout the poem. Apollo’s ... ...eresting one, not until book twenty four does Achilles finally eat and when he does, with Priam it symbolises his outwardly change, ‘he is urging a mutual activity, a token of common humanity’[4] The conversation between Achilles and Priam is one of understanding and remorse. In Achilles’ treatment of Priam there is real magnanimity, his anger cools and he looks beyond it to a serene and steady acknowledgment that man can do no more than bear the random fusion of good and bad, and with food, eating means living, and even grief must yield to necessity. Amid the human hope and in the knowledge of imminent death, Achilles for the first time sees life steadily and sees it whole. Together the divine and human influence reveal in the poem a linear impetus that supplement the equilibrium and the symmetry. The result is a twofold construction that is together cruel and cordial, but work beautifully in taking us to a roller-coaster conclusion. --------------------------------------------------------------------- [1] Lesky, Divine and Human Causation in Homeric Epic [2] Taplin, Homeric Soundings [3] Rutherford, Homer (1996) [4] Taplin, Homeric Soundings (1992)

The Holistic Medicines

In a lot of conditions, medical cures and treatments have proven more harmful than the disease itself. In looking for other options, people all over the world have been turning back to the holistic way of health and healing. Holistic medicine is the art and science of healing the whole person, or in holistic terms, the mind body and spirit. The practice of holistic medicine integrates conventional and alternative therapies to prevent and treat diseases and promote optimal health. This condition of holistic health is defined as the ultimate free flow of life energy force throughout the mind, body, and spirit. As I mentioned before, three parts make up the whole person. Based on a common law of nature, whole parts are made up of independent parts. The body, which is treated and cared for through nutritional medicine, fitness medicine, and environmental medicine. The mind (mental and emotional health) which is basically behavioral medicine. The spirit is treated with spiritual attunement and social health. When one of these three parts isn†t functioning correctly or is impaired for some reason, the other parts of the person are affected. For example, a person growing nervous or anxious about an upcoming exam can literally give themselves a headache or stomachache. Even Socrates, one of the greatest philosophers in history of time said in order for the whole of a person to be well, the individual parts must be well also. This can be achieved by many things. For example, acupuncture is used to identify and treat disease and improve well being. During acupuncture, needles are inserted into the meridian points of the body. Sickness occurs when the flow of blood or â€Å"chi† is blocked at these points. The pressure applied to these points relieves blockage and buildup thus leaving the patient feeling better. Acupuncture can treat anything from allergies, headaches, sinus infections, stress, insomnia and chronic pain. For those people who don†t enjoy needles or wont tolerate needles at all there is colorpuncture. Colorpuncture is basically acupuncture without needles. Meditation is another accepted form of holistic health. Meditation is using different methods of relaxation to calm yourself and make you healthier inside. Candles, salves, oils and incense are all commonly used during meditation. Meditation is an accepted form of recovery and health promotion in the medical field. Eye movement desensitization and reprocessing is yet another form of holistic healing. This helps remove conflict and stress from your life and promote success and happiness. Reflexing and resetting is the vibrating and stimulation of the body†s reflexes. It is most commonly done through the feet and can help with sleep disorders. Biofeedback is recognizing and manipulating the body†s signals. It helps to treat migraines, panic attacks, anxiety, hypertension, and A.D.D. Some of the most common methods of holistic healing are resurfacing just about everywhere. Aromatherapy is therapy using scents to relax the mind, body, and soul. There is a line of products in Wal-Mart now called â€Å"aromatherapy† and even well known companies such as Delia†s manufacture aromatherapy pillows. Chiropractors are a readily accepted form of holistic treatment. Chiropractors manipulate the body†s muscles and bones to relieve pain and stress. Massage and is a big part of holistic life. There are deep tissue massages, Swedish massages etc†¦ All of which help muscular posture, balance, stress reduction, increase of circulation and energy flow. Nutrtiion is also an important part in a holistic lifestyle. Health food stores such as GNC are popping up everywhere. With nutritionists come herbalists who also deal with weight management and vitamins. There is holistic dentistry which is generally mercury free and has less exposure to x-ray†s and harmful chemicals. There is even Holistic Veterinary care which treats pets in the same way as humans. Pets said to be lost cases are sometimes revived by this form of veterinary care. Anything from arthritis, skin infections, and allergies can be cured. Feng Shui is not as common in the US yet. It is Chinese consultancy in arrangement of objects in the home or office to achieve harmony. It is said your outer world is a mirror of your inner world. Lots of water fountains are used. Spiritual Psychics, Astrologists, Child Birth, Tai Chi, Yoga, even health and beauty are all reviving to holistic methods. These different treatments all fall under the six specialized areas of holistic healing 1. Bimolecular Diagnosis and Therapy Basically a holistic lifestyle is trying to unite your body with gravity and your heart with your mind. Once all your parts are in harmony, for example the ying and yang, you can achieve perfect health. In my opinion the holistic way of life is a very interesting way of life that really intrigues me. I would like to acquire the skills and self-control some of these methods call for. Some methods really don†t appeal to me, for example acupuncture, but other methods such as meditation, aromatherapy, reflexology, and feng shui, are all valid forms of the holistic way of life that would definitely be of interest to me. Although some people think that this way of life is crazy etc, I think it is helpful and important in every day life. Just about everyone can practice this lifestyle in the easiest of ways. Although many people do not believe in the holistic way of life, even more people are firm followers of these concepts and it is sure to be an evergrowing idea that lasts for generations to come.

Mazda Case, Advertisment And Promotion

1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protà ©gà © model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was looking for luxury and comfort.The Integrated Marketing Communications plan for the protà ©gà © tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protà ©gà © they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protà ©gà © and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protegà © and adop t the â€Å"Zoom-Zoom† theme for its advertising was a great idea. It made it easier to identify with the brand. Customers could not identify with the â€Å"Get In.Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6?MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target custom er in this segment is a mid-30s car enthusiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protà ©gà ©, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protà ©gà ©.From their advertising, it will let customer s feel unsure about both the Protà ©gà © and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protà ©gà © are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers a re the mid-30s. This mid-30s generally consists of mature and playful. If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s.Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the people’s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the chance for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal. Mazda Case, Advertisment And Promotion Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protege model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was loo king for luxury and comfort.The Integrated Marketing Communications plan for the protege tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protege they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protege and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protege and adopt the â€Å"Zoom-Zoom† theme for it s advertising was a great idea. It made it easier to identify with the brand.Customers could not identify with the â€Å"Get In.  Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target customer in this segment is a mid-30s car enth usiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protege, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protege.From their advertising, it will let customers feel unsure about both the Protege and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protege are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers are the mid-30s. This mid-30s generally consists of mature and pl ayful.If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s. Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the peopleâ₠¬â„¢s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the cha nce for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal.