Consumer Behavior Refers to the Selection, Purchase and...

Consumer behavior Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation†¦show more content†¦Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction. †¢ Perception Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs. †¢ Beliefs and Attitudes ------------------------------------------------- Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard. READYMADE GARMENTS 1) Raymond’s 2) Van Heusen 3) Levis Strauss 4) Wrangler 5) Lee 6) Pepe Jeans 7) Wills Lifestyle 8) Westside 9) Spykar 10) BlackBerry This particular service is purchased or selected as it is the most important and basic necessity of our daily life. 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